About Badge

We are a creative marketing agency that builds engaging and participatory experiences for brands and organisations.

Our work is playful, curious, challenging and disruptive.

If you’re brave enough we can help your company change the way it connects with audiences on the deepest level. We take inspiration from the stories you have to tell and create tailor made experiences that take your audiences on a journey, placing them at the centre of the story.


So what does that actually mean?

What it means?

We will push your boundaries. What we make could be digital, playful, theatrical or social. In the past we’ve made an epic urban adventure game in the streets of Cardiff, a site specific storytelling app for cycle routes in Wales and an online interactive event for new opera audiences.

We might make something you’d never imagined, from interactive events to digital projects, these experiences can change the perception of your brand and generate long lasting interest and discussion enabling you to engage new followers. Alongside our client work, we create our artistic work that allows us to develop and grow as a company and informs our future projects.

So far we have worked with Welsh National Opera, Sustrans Cymru, National Library of Wales, Sinfonia Cymru, Cardiff University, National Museum of Wales, TaikaBox, Design Commission for Wales, The Welsh Language Commission and National Theatre Wales.

Who we are

Alison is the producer at yello brick and most recently she has been responsible for producing Dot to Dot, a digital installation for Llawn04.

Over the last few years other highlights have included producing our BAFTA Games Commended multiplatform game REVERIE and Google’s ‘Getting Welsh Business Online’ campaign in Wales’ capital Cardiff. She has produced yello brick’s client based work alongside the company’s self-produced work. Alison has a background in theatre and after a period of working in the industry she moved into event management and producing and honed her skills with a variety of companies. She is recognised as one of a cohort of digital producers practicing in Wales by Watershed, National Theatre Wales and Arts Council of Wales.

Julian is the creative director at yello brick. Co-founder of the award winning brand strategy company, Hoffi (which he still is a director). Julian regularly talks on branding and brand as experience.

He is also co-creator of thinkARK a social design volunteer group which develop events and projects to highlight issues within society. More recently he has created a series of pervasive games with long time collaborator Alison John (producer of yello brick), which have gained recognition for their strength of narrative and immersive nature.

Bobbi is Head of Wellbeing and since joining yello brick in May 2015 Bobbi has been implementing a new regime of meditation and hula hooping exercise classes.

With a degree in Human Wellbeing from the University of Woofhousen in Denmark, Bobbi is a world leading expert in analysing human behaviour and uses this expertise to focus attention by barking, whining and licking co-workers faces. She’s looking forward to meeting you soon!

Introducing yello brick Associates

We have a wide network of artists and practitioners that we work with from time to time who specialise in particular areas, allowing us to deliver specialised elements for our projects. We’d like to introduce you to our extended team of creative associates who we work with on a regular basis.

Hoffi – Technical Associate

Hoffi are yello brick’s preferred creative technology partner and have worked on numerous projects in the past. As well as sharing a director (Julian Sykes), the two companies share an office, known as the Hoffice, in Cardiff Bay. Partnership projects have included I Am Tudor, Celtic Tales and Reverie.

Shane Nickels
Creative Associate

Shane works for yello brick on a project by project basis and has a multitude of talents. As well as helping with the administration of the company he has also worked in the capacity of an actor, writer and director for some of our engagement projects. Recently he directed our interactive theatre piece that we produced for Cardiff University’s STEM day.

Sara Lewis
Associate Writer

Sara is a bilingual writer and director who is currently working with us on an audio experience called Traces that we are producing for the National Museum of Wales’ heritage site St Fagans. Sara has vast experience as a writer and has written for theatre, film and television. In 2013 she won the Arts and Business Cymru Award for ‘A Breath of Fresh Air/ Bach o Awyr Iach’, which she wrote and directed during her time as Creative Associate at Theatr na nÓg. Sara is also a Creative Practitioner for the Arts Council of Wales Lead Creative Schools Programme which is a creative development programme for Primary and Secondary Schools in Wales.