Author Archive

Guest Blog – UCAN Create Session 2 – Mathilde Lopez

yello brick are currently collaborating with UCAN Productions on a professional development project designed for the young people within the group. Megan John and Mared Jarman (@blindnotbored) of UCAN Productions continue their guest blog spot as part of the UCAN Create Series. Find out more about UCAN Create in our Case Studies Section.  On Friday evening the 29th […]

With New Eyes I See – New Project Announced

In 2013/14 Cardiff University entered into a partnership with creative marketing firm yello brick to build an immersive itinerant documentary experience called With New Eyes I See ( The project was funded by REACT, and supported by Amgueddfa Cymru – National Museum Wales. With New Eyes I See sought to identify new ways of communicating […]

playARK 2013

playARK is an annual two day festival that takes place in Cardiff. It explores playful approaches to learning, living and working now and in the future. The talks feature interesting playful projects (both physical and digital) taking place in the UK and beyond. We are interested in hearing about practices that subvert the norm in […]

Connected Stories Course

Connected Stories 1st April – 3rd April 2014 Working in partnership with Creative Skillset, thinkARK, Hoffi, Cyfle, PlayThisNext, Winged Monkeys we are running a course that explores how stories can be told and connected through multiple media. Connected Stories is a three day workshop event that will be an opportunity for individuals from different disciplines and […]

Winning The Story Wars: Jonah Sachs

Great stories can make great changes. Jonah Sachs is a storyteller, author, designer and entrepreneur and is the co-founder and creative director of Free Range Media. Winning the Story Wars is an interesting book by Sachs and includes insights from neuroscience, comparative mythology, advertising history and psychology.  It offers three simple tools any brand can use to break […]