Creating narrative digital content for social media platforms.
We were approached by the Welsh Language Commissioner to produce a series of Vine videos to extend the reach of an existing campaign to new public audiences.
We developed a short playful series of vines which aimed to bring awareness to a campaign that encouraged Welsh speakers to use the language within the service industry. The videos connected service users and the general public and utilised physical assets from the existing campaign in a narrative that was told through six vines that were released every week. The vine’s introduced a playful voice to the campaign’s brand and provided content that could be shareable among social networks spreading and multiplying the message across the nation of Wales.
With a supporting twitter account the campaign reached an average of 10 thousand accounts with each vine release and allowed the client to grow a brand new audience through twitter.