Client Work

DCFW Conference

Moving, Living and Learning Conference

Creating playful interventions to introduce creative thinking and reflection during the Design Commission For Wales’ annual conference.

Design Commission for Wales approached yello brick with a brief to make their Autumn Seminar Series for 2012 more playful. The topics for the Seminar Series focussed on three main current issues for Wales: Moving, Living, Learning, with an aim to explore the context and challenge for all these areas. In particular looking at how matters of transport are more than engineering projects; the design and construction of homes as more than housing targets and our learning environments as spaces that can encourage and facilitate the creative process.

In response to the brief we created short workshops for each of the three consecutive seminar topics. These activities guided people through a process that had playfulness and creativity at their core. They were designed to get the delegates thinking in a different way and see things from an alternative creative perspective rather than using their usual approach. The aim was that ideas and debate within the seminars didn’t just focus on the logistical processes and infrastructure but looked at cities and services from a social, sensory and playful perspective. By introducing the idea of playful and social approaches when looking at the process and produce of design, new understanding of the possibilities of what a space can be rather than what it should be had room to be developed and explored.


‘Networking at conferences and seminars can get tiresome – there are only so many things you can say about coffee to break the ice! Engaging yellobrick to provide topic specific experiences for our seminars got everyone talking, thinking and doing – exactly what we wanted. Our feedback also showed it made our event more distinctive and memorable and brought a lighter touch to some serious problem solving.’

Carole-Anne Davies, Chief Executive at Design Commission Wales