We create events that intertwine narrative and brand into exciting and playful experiences.
“You can discover more about a person in an hour of play than a year of conversation”. – Plato
We are a creative marketing agency that builds engaging and participatory experiences for brands and organisations.
We develop stories that create new realities in our everyday spaces, that ignite the imagination and stimulate conversations and connections.
These unique immersive experiences are created by utilising digital, theatrical and art based forms.
We are inspired by story, we enjoy collaboration and most of all we like to build.
Our approach is centred around the audience. We allow interaction by creating content that enables participation through direct experiences and social sharing.
Our cross media campaigns are shared through multiple channels that include social media, digital platforms and physical experiences. This collection of small encounters contribute to an overall story which is what ultimately makes brands more meaningful and accessible.
We manage the process from beginning to end, outlining clear goals and realistic outcomes. We are adaptive to the changing market and always enjoy a challenge.
Over the last few years other highlights have been Google’s ‘Getting Welsh Business Online’ campaign in Wales’ capital Cardiff, where she was responsible for curation of content, creative and logistics for the project. She has produced yello brick’s client based work alongside the companies self-produced work that includes everwake, #EYESPY, playARK games festival and Jokul Frosti. Alison has a background in theatre and after a period of working in the industry she moved into every management and producing and honed her skins with a variety of companies.
He is also co-creator of thinkARK a social design volunteer group which develop events and projects to highlight issues within society. More recently he has created a series of pervasive games with long time collaborator Alison John (producer of yello brick), which have gained recognition for their strength of narrative and immersive nature.
For the last five years Glesni has helped run and manage a number of the most respected theatre pieces in Wales. She is an accomplished Stage Manager having worked with National Theatre Wales on Boardergame, Waking Exploits on Pornography and Crazy Gary’s Mobile Disco, Theatre Genedlaethol’s Y Storm and Sherman Cymru on numerous projects including Maudies Rooms and Trwy’r Dinas Hon. Work to date with Yellobrick has included acting as Stage Manager on Everwake, Reverie and Silent State.
We are proud of the work we do. Take a look through our case studies and get in touch to see how we can extend your story through multiple platforms.
A collection of our thoughts and project developments.
Cardiff Uni & AHRC