• Play
  • TV noise

    We create events that intertwine narrative and brand into exciting and playful experiences.

  • Play
  • TV noise

    “You can discover more about a person in an hour of play than a year of conversation”. – Plato

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About Badge

We are a creative marketing agency that builds engaging and participatory experiences for brands and organisations.

We do this through storytelling and by creating happenstance.

We develop stories that create new realities in our everyday spaces, that ignite the imagination and stimulate conversations and connections.

These unique immersive experiences are created by utilising digital, theatrical and art based forms.

What it means?

What it means?

We are inspired by story, we enjoy collaboration and most of all we like to build.

Our approach is centred around the audience. We allow interaction by creating content that enables participation through direct experiences and social sharing.

Our cross media campaigns are shared through multiple channels that include social media, digital platforms and physical experiences. This collection of small encounters contribute to an overall story which is what ultimately makes brands more meaningful and accessible.

We manage the process from beginning to end, outlining clear goals and realistic outcomes. We are adaptive to the changing market and always enjoy a challenge.

Who we are?

Alison is the producer at yello brick. Most recently she has been responsible for making our multiplatform game REVERIE.

Over the last few years other highlights have been Google’s ‘Getting Business Online’ campaign in Wales’ capital Cardiff, where she was responsible for curation of content, creative and logistics for the project. Alison has also produced everwake, #EYESPY, playARK games festival and talks 2011 and Jokul Frosti. She is also not afraid of getting her hands dirty having been responsible for logistics and project management onsite for Live Nation’s Leeds O2 festival among others.

Julian is the creative director at yello brick. Co-founder of the award winning brand strategy company, Hoffi (which he still is a director). Julian regularly talks on branding and brand as experience.

He is also co-creator of thinkARK a social design volunteer group which develop events and projects to highlight issues within society. More recently he has created a series of pervasive games with long time collaborator Alison John (producer of yello brick), which have gained recognition for their strength of narrative and immersive nature.

Case Studies

We are proud of the work we do. Take a look through our case studies and get in touch to see how we can extend your story through multiple platforms.


A collection of our thoughts and project developments.

playARK 2013

playARK is an annual two day festival that takes place in Cardiff. It explores playful approaches to learning, living and working now and in the future. The talks feature interesting playful projects (both physical and digital) taking place in the UK and beyond. We are interested in hearing about practices that subvert the norm in [...]

Connected Stories Course

Connected Stories 1st April – 3rd April 2014 Working in partnership with Creative Skillset, thinkARK, Hoffi, Cyfle, PlayThisNext, Winged Monkeys we are running a course that explores how stories can be told and connected through multiple media. Connected Stories is a three day workshop event that will be an opportunity for individuals from different disciplines and [...]

Winning The Story Wars: Jonah Sachs

Great stories can make great changes. Jonah Sachs is a storyteller, author, designer and entrepreneur and is the co-founder and creative director of Free Range Media. Winning the Story Wars is an interesting book by Sachs and includes insights from neuroscience, comparative mythology, advertising history and psychology.  It offers three simple tools any brand can use to break [...]

Plato and storytelling

Announcing the play:DO Hack Weekers

We wanted to do something extra for playARK Festival and Talks 2013, so we decided that this year we would run a hack week that would bring together nine individuals from different disciplines to develop unique ideas that explore the theme of RECLAIMED. In conjunction with thinkARK, the aim of play:DO Hack week is to create [...]

Why playARK Talks?

The playARK talks day was something we set up two years ago to bring a number of themes to a variety of audiences. The major themes centring around the playARK are story, game and play. At first the question you generally get is: What has that got to do with me? Well the answer is [...]

I Am Tudor – Are You?

It’s been an exciting couple of weeks for us here at yello brick HQ. Yesterday saw the launch of I Am Tudor, an interactive digital experience created for Welsh National Opera’s Tudor Season. The aim of the commission is to attract and engage new younger audiences to the company and it’s productions. The Tudor Season [...]

Digital Producers Lab

We are pleased to announce that Alison John has been successful in securing a place on Watershed’s Digital Producers Lab that will take place in November this year. Alison will be one of twelve Digital Producers who will join Watershed and National Theatre Wales in the programme which is being supported by Arts Council Wales [...]

play:DO hackweek

yello brick, thinkARK and Wales Millennium Centre are offering nine artists, creatives, game designers and technologists the opportunity to participate in play:DO hack week. The week will be an opportunity for individuals from different disciplines to come together and develop unique ideas that explore the theme of RECLAIMED. The aim of the week is to [...]

PlayARK 2013 Games Application

We are delighted to announce a number of opportunities available to creatives and artists for playARK festival 2013. We are commissioning game designers and experience makers to bring their games to Cardiff this November. The games can be anything from pervasive street games to computer assisted games. During playARK festival 2013 we will be programming [...]

Call on 02920 098 271, email at yello@yellobrick.co.uk, shout out to @yellobrick or send some old school smoke signs our way.