• Play
  • TV noise

    We create events that intertwine narrative and brand into exciting and playful experiences.

  • Play
  • TV noise

    “You can discover more about a person in an hour of play than a year of conversation”. – Plato

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About Badge

We are a creative marketing agency that builds engaging and participatory experiences for brands and organisations.

Our work is playful, curious, challenging and disruptive.

If you’re brave enough we can help your company change the way it connects with audiences on the deepest level. We take inspiration from the stories you have to tell and create tailor made experiences that take your audiences on a journey, placing them at the centre of the story.


So what does that actually mean?

What it means?

We will push your boundaries. What we make could be digital, playful, theatrical or social. In the past we’ve made an epic urban adventure game in the streets of Cardiff, a site specific storytelling app for cycle routes in Wales and an online interactive event for new opera audiences.

We might make something you’d never imagined, but these sorts of experiences can change the perception of your brand and generate long lasting interest and discussion enabling you to engage new followers.

So far we have worked with Welsh National Opera, Sustrans Cymru, National Library of Wales, Sinfonia Cymru, Cardiff University, TaikaBox, Design Commission for Wales, The Welsh Language Commission and National Theatre Wales.

Who we are?

Alison is the producer at yello brick and most recently she has been responsible for producing BORDERGAME for National Theatre Wales.

Over the last few years other highlights have included producing our BAFTA Games Commended multiplatform game REVERIE and Google’s ‘Getting Welsh Business Online’ campaign in Wales’ capital Cardiff. She has produced yello brick’s client based work alongside the company’s self-produced work. Alison has a background in theatre and after a period of working in the industry she moved into event management and producing and honed her skills with a variety of companies. She is recognised as one of a cohort of digital producers practicing in Wales by Watershed, National Theatre Wales and Arts Council of Wales.

Julian is the creative director at yello brick. Co-founder of the award winning brand strategy company, Hoffi (which he still is a director). Julian regularly talks on branding and brand as experience.

He is also co-creator of thinkARK a social design volunteer group which develop events and projects to highlight issues within society. More recently he has created a series of pervasive games with long time collaborator Alison John (producer of yello brick), which have gained recognition for their strength of narrative and immersive nature.


Glesni Price-Jones



As Head of Production, Glesni oversees delivery of all the studio’s projects, organising people’s time and helping the team manage multiple different work streams at once.

For the last five years Glesni has helped run and manage a number of the most respected theatre pieces in Wales. She is an accomplished Stage Manager having worked with National Theatre Wales on Boardergame, Waking Exploits on Pornography and Crazy Gary’s Mobile Disco, Theatre Genedlaethol’s Y Storm and Sherman Cymru on numerous projects including Maudies Rooms and Trwy’r Dinas Hon. Work to date with Yellobrick has included acting as Stage Manager on Everwake, Reverie and Silent State.

Bobbi is Head of Wellbeing and since joining yello brick in May 2015 Bobbi has been implementing a new regime of meditation and hula hooping exercise classes.

With a degree in Human Wellbeing from the University of Woofhousen in Denmark, Bobbi is a world leading expert in analysing human behaviour and uses this expertise to focus attention by barking, whining and licking co-workers faces. She’s looking forward to meeting you soon!

Case Studies

We are proud of the work we do. Take a look through our case studies and get in touch to see how we can extend your story through multiple platforms.


A collection of our thoughts and project developments.

Join The Masquerade!


We are pleased to announce that we have been commissioned by Without Walls, Brighton Festival and Winchester Hat Fair to create an outdoor game for touring to festivals all over the UK. Without Walls, a consortium of 10 of the UK’s leading Outdoor Arts festivals and organisations, brings the best in new outdoor performance to diverse [...]

playARK After Dark DIY Gaming Session – Guest Blog

…and there goes the third instalment of playARK After Dark’s gaming sessions at the WMC. Since November playARK have been running their monthly After Dark game sessions at the WMC. We’ve seen mystery phone calls, human bingo and santa dashes; last week we had spaghetti westerns and zombie-tashes! Usually I’m deep in the middle of [...]

UCAN Create Session One – Guest Blog


We are please to introduce Megan John and Mared Jarman (@blindnotbored) of UCAN Productions as our guest bloggers for this part of the UCAN Create Series. Find out more about UCAN Create in our Case Studies Section.  Fun, fast paced and engaging are just a few words that come to mind to describe UCAN Create’s [...]

Protected: The Envelope

Maxine Hardy

There is no excerpt because this is a protected post.

With New Eyes I See – New Project Announced

In 2013/14 Cardiff University entered into a partnership with creative marketing firm yello brick to build an immersive itinerant documentary experience called With New Eyes I See (http://www.react-hub.org.uk/with-new-eyes). The project was funded by REACT, and supported by Amgueddfa Cymru – National Museum Wales. With New Eyes I See sought to identify new ways of communicating [...]

BBC Connected Studio

At the end of May yello brick were selected to take part in a BBC Connected Studio to spend two days to create an idea for a digital pilot to accompany the next series of Hinterland on the BBC Taster Website. http://www.bbc.co.uk/taster/ The event was held in Cardiff Bay and it was a great two [...]

NESTA R&D Digital Fund for the Arts

Are archives inspirational? Over the past few months we have been working on an Arts Archive and Technology project for NESTA with The National Library of Wales in Aberystwyth. The project aims to utilise their digitised archives in new and exciting ways. http://artsdigitalrnd.org.uk/projects/yello-brick-2/   We are working with artist Jorge Lizalde to tackle these questions [...]

playARK 2013

playARK is an annual two day festival that takes place in Cardiff. It explores playful approaches to learning, living and working now and in the future. The talks feature interesting playful projects (both physical and digital) taking place in the UK and beyond. We are interested in hearing about practices that subvert the norm in [...]

Connected Stories Course

Connected Stories 1st April – 3rd April 2014 Working in partnership with Creative Skillset, thinkARK, Hoffi, Cyfle, PlayThisNext, Winged Monkeys we are running a course that explores how stories can be told and connected through multiple media. Connected Stories is a three day workshop event that will be an opportunity for individuals from different disciplines and [...]

Winning The Story Wars: Jonah Sachs

Great stories can make great changes. Jonah Sachs is a storyteller, author, designer and entrepreneur and is the co-founder and creative director of Free Range Media. Winning the Story Wars is an interesting book by Sachs and includes insights from neuroscience, comparative mythology, advertising history and psychology.  It offers three simple tools any brand can use to break [...]

Call on 02920 098 271, email at yello@yellobrick.co.uk, shout out to @yellobrick or send some old school smoke signs our way.