Clear Channel

Feb 1

Working with Clear Channel to make cities more playful

yello brick were successful in winning the Innovate UK Urban Spaces Contest which encourages innovation around smart urban spaces. We were partnered with Clear Channel and the brief was to explore ways to make our cities more connected through playful interactions.

The overall arch of the project was to reconnect the disconnects between people, space and place. We looked at innovative ways that technology solutions could produce useful and engaging experiences for members of the public through Clear Channel’s infrastructure of digital advertising screens. During this project we explored a social solution to how we think about our urban spaces. Looking specifically at enabling positive interactions between councils and their residents and how we connect citizens to each other and to their local environment and their city .

Clear Channel are constantly pushing the boundaries of consumer advertising experiences. Unfortunately we can’t say too much more about this R&D project but we are proud of the innovation work we achieved together.